About

Building with clarity, care + intention.

Why we're here

We believe good work doesn't stop at the business it's built for. When a company is supported well, it can show up better for its team, its customers, and the community around it. That belief shapes everything we do.

Each Ember exists to give founder-led businesses the clarity and support they need to grow with intention, so the people they employ and the communities they serve get to feel that growth too.

We work as an extension of your team, bringing the right strategist, creative, or operator to the table at the right time. More good work, sparking more good work.

Hands gesturing at sticky notes on a wall: Value, Amplify, Why, Systems, Strategy, Brand

The Founders

Meghan Row, Sales Strategy & B2B Marketing

Meghan Row

Co-Founder

Sales Strategy & B2B Marketing

Meghan is the growth and operations mind behind Each Ember, with a background rooted in B2B sales, marketing, and organizational leadership. She previously served as Southwest Wholesale Marketing & Sales Director, managing a rep group and showroom supporting hundreds of standout brands and developing a deep understanding of wholesale strategy and revenue growth. She has also held leadership roles including Director of Marketing & Communication for the Monterey County Boys & Girls Club and National Marketing Director at Childhelp, where she led marketing, awareness, and fundraising initiatives at scale. Meghan has also contributed as an Executive Board Member for Bispoke Technology Data Solutions.

Her passion is rooted in supporting nonprofits and brands that stand for more than just product, where mission and impact matter. Prior to co-founding Each Ember, Meghan built and ran her own digital marketing agency, partnering with purpose-driven businesses to create meaningful growth. She later merged that work with Erica to build Each Ember, grounded in a shared vision for quality and soul in everything they do.

At Each Ember, she focuses on connecting strategy to execution, helping businesses move from fragmented growth to structured, scalable systems.

Erica Van Hofwegen, Creative & Brand Marketing

Erica Van Hofwegen

Co-Founder

Creative & Brand Marketing

Erica is the creative and brand force behind Each Ember, with over a decade of experience across brand marketing, creative, and DTC eCommerce. She has worked with brands such as Origami Owl, CMYK Cosmetics, and Willing Beauty, leading brand marketing, eCommerce, and product merchandising and development. Her experience also includes working alongside licensing teams such as Disney, Universal, Major League Baseball, and DreamWorks Animation.

Her passion is rooted in brand marketing, creative direction, and DTC eCommerce, where she focuses on building brands that connect, convert, and scale. Prior to co-founding Each Ember, Erica built her own agency focused on branding, partnering with businesses to shape how they show up and grow. She later merged that work with Meghan to build Each Ember, grounded in a shared vision for quality and soul in everything they do.

At Each Ember, she partners closely with founders to bring clarity to how their business shows up, ensuring the brand is not only compelling, but built with intention.

The Builder Network

The people behind the work.

A curated network of the people behind the work. These are the trusted designers, developers, strategists, and operators who bring Each Ember projects to life.

We are a thoughtfully built team with shared standards, helping businesses create clarity, alignment, and scalable foundations. Through our core leadership and Builder Network, we expand alongside you, bringing in the right experts to support each stage.

  • Designers
  • Developers
  • Strategists
  • Operators

What we believe

Principles that shape the work.

Strategy first

Tactics without strategy is busywork. We earn the right to execute by understanding the business first.

Calm execution

Urgency is a tool, not a culture. We move with intention so the work compounds instead of combusts.

Built to be handed off

Every system, doc, and playbook we build belongs to you. We're partners, not dependencies.

Start here

Let's talk about what you're building.

Tell us where you are and where you want to go. We'll bring the right people and a clear path forward.

Start the conversation